Maine’s small businesses are the cornerstone of our communities and crucial to our economy. Even so, many have been provided with limited resources to cope with the COVID-19 pandemic, and the public health and economic crises the pandemic has caused here in Maine and around the country.

Despite this, many small business owners have become leaders in protecting public health, restructuring their businesses and taking innovative approaches to protect their staff and communities. Mainers for Working Families reached out to some of those local small business owners who have been working to protect our communities even as they face their own financial hardships to hear how they’re managing during this crisis, and what they’ve done to keep their doors open and our communities safe.

Christian Cuff (front row, middle), Jacob Cuff (front row, right) and Nicole Cuff (front row, far right) with staff of Sweet Pea's Cafe

Christian Cuff is the co-owner of Sweet Pea’s Cafe and the Cup Coffee Shop in Bar Harbor, and Vivo Italian Kitchen in Bridgton. The restaurant business is a family affair for Cuff; he owns these three businesses with his wife and brother, and his mother owns the Broadway Deli in Brunswick. When the pandemic began to hit Maine in early March, the Cuffs immediately prioritized the health and safety of their staff.

It was an easy decision to make; Jacob Cuff was diagnosed with leukemia in 2011, and was neutropenic through his two years of treatment. Jacob has recovered, but the lessons the Cuffs learned during that time guided their decision-making process, and the policies they instituted during this crisis.

“We set [safety] precautions for everyone as if they were my brother, because he is immunocompromised.”

The Cuffs also took into account their community’s susceptibility to COVID-19. With Bar Harbor having less than thirty hospital beds available, they knew that an outbreak could devastate their community.

The Cuffs and their team came together to form a plan, and set a goal to not lose a single employee, who have become like family to them.

They decided to put all of their eligible employees on a workshare program, consisting of abbreviated schedules combined with unemployment benefits. After extensive research, the Cuffs also decided to apply for a PPP loan to cover the staff’s expenses. This allowed them to pay their staff $18 an hour to offset the potential of fewer tips and fewer hours, in case the busy season in Bar Harbor was affected. The Cuffs wanted to be sure that everyone could make at least what they made last year.

The PPP loan was a real help for the Cuffs, allowing them to retain their staff, increase their wages, and restructure their business model. But, with federal assistance no longer forthcoming, having to close operations during the winter months is a real possibility.

While more aid is necessary for small businesses, the Cuffs decided to continue helping their employees where they could, setting up IRA accounts for all of their year-round employees.

“We just prioritized the staff and asked, ‘What do we have to do to keep the staff safe?’ When you start to focus on your staff, guests are happy,” said Christian.

The Cuffs also decided to restructure their business with the health and safety of their staff and community in mind.

The Cuffs and their team made the call that Sweet Pea’s Cafe wouldn’t be opening for lunch the entire season. Instead, they would use that time to prepare for the dinner rush, allowing their employees who were severely at risk to be able to keep their jobs while limiting contact with patrons.

They also decided to have no indoor restaurant seating for the entire season. Because Sweet Pea’s Cafe is located on the farm, they had ample space for outdoor seating.

“We were fortunate to have that much space to work with. We had a great hand to step into,” said Christian.

Sweet Pea's Cafe in Bar Harbor

Dining tables are set 20 feet apart, using firewood to create a low wall as a way to guide patrons to their tables. Masks are also required from the moment guests step out of their cars.

The Cuffs also worked hard to build out their take-out service, learning how to bring the restaurant's attention to detail and hospitality to the experience even if the customer was not dining in.

“Takeout had to be the priority to reward people for being responsible in the pandemic,” said Christian.

These decisions were easy to make. From Christian’s time growing up in his mother’s restaurant, he learned that business ownership wasn’t just about profit; it was about providing job opportunities for community members and serving the community.

“In my opinion, if we lose a year, but we pay our bills, that’s fine.”

The Cuffs have been really impressed with Governor Janet Mills’ leadership amidst this crisis, and how it set Maine on the path to recovery quickly and efficiently.

“She took the pandemic seriously, she shut down the state quickly as well,” said Cuff. “Maine has been pretty great and I have been impressed, especially by the CDC Guidelines and Hotline.”

The Cuffs believe that consistency in protocol and maintaining thorough guidance for small businesses is crucial to Maine’s continued success. They hope that as more information becomes available, Maine will provide county-specific guidelines for small business owners.

While Maine continues to rebuild from this pandemic, Christian stressed how important it is for small businesses to remain flexible and find the silver lining.

“The fear of having to change something and losing something is not what you got into the business for,” said Christian. “This is an opportunity for a business to rethink their model… the businesses who have fared best in this situation were pivotable.”

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As Maine’s economy reopens and Mainers return to the workplace, businesses and working families are adjusting to our “new normal.”

While we head back to work, our state faces a revenue shortfall due to the pandemic, and our elected officials will need to decide how to balance our budget. We must make sure they put working families before big corporations by closing corporate tax loopholes.

We called hundreds of local working families to ask them their thoughts on corporate tax loopholes. Many told us how important it is we close these loopholes to give working families and small businesses a fair shake.

We spoke to Louise from West Gardiner, who has been a self-employed daycare owner for 22 years.

“I am definitely for closing the corporate tax loopholes,” said Louise. “We are burdened with taxes, and it’s time for others to pay their fair share.”

Multinational corporations use these tax loopholes to avoid paying for the use of our roads, our workers, and our resources. Some of these corporations are even rewarded for hiding their profits in offshore accounts.

By closing these loopholes, Maine could generate up to $5,000,000. This could save the government from having to cut essential services due to the revenue shortfall.

Louise is right: It’s time that big corporations operating in Maine pay their fair share for using our resources.

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Contact: Caitlin DeLuca,


The poll, released by Mainers for Working Families, also highlights Mainers’ desire for the federal government to provide additional aid, and policies like expanded health care access and closing corporate tax loopholes.

AUGUSTA, Maine – A poll released today by Mainers for Working Families shows that a majority of Mainers are concerned about the overall economic impact of COVID-19, and are ready for the Legislature to return to Augusta for a special session to address this crisis. Mainers also expressed an overwhelming desire for the federal government to provide additional support, so that Maine isn’t forced to cut budgets for essential services. The poll also shows overall support of policies like closing corporate tax loopholes, increasing aid to small businesses, and expanding access to healthcare.

The poll’s release comes following repeated attempts by legislative leadership to reconvene the Legislature for a special session.

“Governor Mills has demonstrated exceptional leadership in helping Maine flatten the curve, but more work needs to be done to protect our working families and small businesses,” said Evan LeBrun, executive director of Mainers for Working Families. “The burden of our recovery cannot be shouldered by Mainers alone. This poll shows that Mainers want the federal government to provide more aid, and for the Legislature to get back to work, so they can pass policies that provide working Mainers with the economic security to weather this storm.”

The poll surveyed over 500 Mainers across the political spectrum, with 43 percent identifying as moderate, 29 percent as liberal, and 25 percent as conservative. An overwhelming majority of those polled support the Legislature reconvening for a special session, with over 85 percent of respondents supporting their return to Augusta. 59 percent support more aid to small businesses, 55 percent support closing corporate tax loopholes, and over 50 percent support ensuring Mainers have access to affordable healthcare.

“Given voters’ strong concerns around the coronavirus and the effects it is having on the state, it is not surprising that a majority of Mainers strongly support lawmakers returning to Augusta for a special session in order to respond to the pandemic,” reported Lincoln Park Strategies. “Not only do Mainers support a special session, but they strongly support legislation that would be considered during a special session. This includes bills that would ensure corporations pay their fair share by closing a tax loophole, make health insurance coverage guaranteed, establish a small business loan program, protect whistleblowers, and many more.”

You can access the poll memo here and the poll toplines here.


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